whats new | TruBeauty Concepts

Jan/Feb Promos Are Now Available!

(97 Items)

144307 Tape In Curly 22 Inch Tape In Curly 22 Inch 1 Curly 22 inch Extensions Click to View Colors Babe Babe Tape-In Pro Curly 22 inch Extensions Click to View Colors babe/babecurlyextentionstapein22inchmasterredo.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required 0 Create luscious looks with the Babe's Tape-In Curly Hair Extensions. Designed with your client in mind, match almost every texture and density while maintaining hydration and shine. True Log in to view pricing! False

Babe
Tape-In Pro Curly 22 inch Extensions

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98830 AlfaparfCWNew AlfaparfCWNew 1 Color Click to View Colors Alfaparf Milano Alfaparf Milano Color Wear Demi-Permanent Color Click to View Colors alfaparfmilano/colorwear-tube.jpg Bonus Deal Available 7.95 7.95 7.95 False False False False 0.00 True False Diversion contract is required 0 Alfaparf Colorwear NEW Demi-permanent color meets the needs of all clients with a gentle product that does not compromise on performance. True Log in to view pricing! False

Alfaparf Milano
Color Wear Demi-Permanent Color

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121636 AlfaparfCWGlossToner AlfaparfCWGlossToner 1 Toner Click to View Colors Alfaparf Milano Alfaparf Milano Color Wear Gloss Toner Click to View Colors alfaparfmilano/alfaparfcwglosstoner.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required 0 Alfaparf Milano Color Wear Gloss Toner is designed to perfect the toning experience: perfect toning results where every shade created with bleaching techniques, even the most advanced, is enhanced to the maximum, for a truly multi-dimensional color. True Log in to view pricing! False

Alfaparf Milano
Color Wear Gloss Toner

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10960 Evolution of Color CubeTB Evolution of Color CubeTB 1 Permanent Color Click to View Colors Alfaparf Milano Alfaparf Milano Evolution of Color³ Permanent Color Click to View Colors alfaparfmilano/apmneweoctube.jpg Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required 0 Alfaparf Milano Professional's Evolution of the Color, is taking your color game to the next level with our same, trusted formula, now packed with advanced features and benefits, ready to inspire fresh ideas and elevate your services. True Log in to view pricing! False

Alfaparf Milano
Evolution of Color³ Permanent Color

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38863 Andiamo Express Permanent Andiamo Express Permanent 1 Express Permanent Colour Click to View Colors Aloxxi Aloxxi ANDIAMO Express Permanent Colour Click to View Colors aloxxi/andiamotubebox.jpg Bonus Deal Available 6.95 6.95 6.95 False False False False 0.00 True False Diversion contract is required 0 Aloxxi ANDIAMO Express Permanent Colour reduces the time it takes to get beautiful color and complete grey coverage. Formulated with TurboDye Technology, ANDIAMO provides complete grey coverage in a fraction of the time. True Log in to view pricing! False

Aloxxi
ANDIAMO Express Permanent Colour

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149678 Luminexx Color Luminexx Color 1 Permanent Gel-Cream Colour Click to View Colors Aloxxi Aloxxi Luminexx® Permanent Gel-Cream Colour Click to View Colors aloxxi/aloxxiluminexxluminexx-colour-tube2023.jpg Luminexx Color Bonus Deal Available 0.00 0.00 0.00 False False False False 0.00 True False Diversion contract is required 0 Aloxxi's Luminexx® Permanent Gel-Cream Hair Colour is PPD and Resorcinol-Free with Surface Intelligence Technology that delivers vibrant, long-lasting colour with superior grey coverage for stronger healthier hair, and beautiful shine. May be used to refresh mid-lengths and ends. True Log in to view pricing! False

Aloxxi
Luminexx® Permanent Gel-Cream Colour

Bonus Deal Available

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160117 NAK-03-TFD NAK-03-TFD 1 Treatment Drops - Fortify 12 x 0.51 Fl. Oz. NAK Hair NAK Hair Treatment Drops - Fortify 12 x 0.51 Fl. Oz. nakhair/nakhairtreatmentdropsfortify12x0.51floz.jpg Bonus Deal Available 72.00 72.00 54.00 True True Valid Thru 02/28/25 False False 54.00 False False Diversion contract is required 0 NAK Hair Treatment Drops - Fortify work to strengthen and nourish dry and damaged hair strands after chemical services and color change. True Log in to view pricing! False

NAK Hair
Treatment Drops - Fortify

12 x 0.51 Fl. Oz.

SKU NAK-03-TFD

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160120 NAK-03-TQD NAK-03-TQD 1 Treatment Drops - Quench 12 x 0.51 Fl. Oz. NAK Hair NAK Hair Treatment Drops - Quench 12 x 0.51 Fl. Oz. nakhair/nakhairtreatmentdropsquench12x0.51floz.jpg Bonus Deal Available 72.00 72.00 54.00 True True Valid Thru 02/28/25 False False 54.00 False False Diversion contract is required 0 NAK Hair Treatment Drops - Quench works to hydrate and replenish dehydrated and frizzy hair strands after chemical services and color change. True Log in to view pricing! False

NAK Hair
Treatment Drops - Quench

12 x 0.51 Fl. Oz.

SKU NAK-03-TQD

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158693 VRB-03-HYN12 VRB-03-HYN12 1 hydrate conditioner 12 Fl. Oz. Verb Verb hydrate conditioner 12 Fl. Oz. verb/verbhydrateconditioner12oz.jpg Bonus Deal Available 10.00 10.00 10.00 False False False False 0.00 False False Diversion contract is required 0 Verb hydrate conditioner adds intense moisture to dry, frizzy hair. True Log in to view pricing! False

Verb
hydrate conditioner

12 Fl. Oz.

SKU VRB-03-HYN12

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158693 VRB-03-HYN32 VRB-03-HYN32 1 hydrate conditioner Liter Verb Verb hydrate conditioner Liter verb/verbhydrateconditionerliter.jpg Bonus Deal Available 22.00 22.00 17.60 True True Valid Thru 02/28/25 False False 17.60 False False Diversion contract is required 0 Verb hydrate conditioner adds intense moisture to dry, frizzy hair. True Log in to view pricing! False

Verb
hydrate conditioner

Liter

SKU VRB-03-HYN32

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37798 VRB-02-HYN32 VRB-02-HYN32 1 hydrate shampoo Liter Verb Verb hydrate shampoo Liter verb/verbhydrateshampooliternew.jpg Bonus Deal Available 22.00 22.00 17.60 True True Valid Thru 02/28/25 False False 17.60 False False Diversion contract is required 0 Verb hydrate shampoo gently cleanses and adds moisture to dry, frizzy hair. True Log in to view pricing! False

Verb
hydrate shampoo

Liter

SKU VRB-02-HYN32

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162277 SDL-03-RCSC4 SDL-03-RCSC4 1 Anti-Damage Shield Cream 4.23 Fl. Oz. Alfaparf Milano Alfaparf Milano Semi Di Lino Reconstruction Anti-Damage Shield Cream 4.23 Fl. Oz. alfaparfmilano/alfaparfmilanosemidilinoantidamageshieldcream4.jpg Bonus Deal Available 13.00 13.00 13.00 False False False False 0.00 False False Diversion contract is required 0 Alfaparf Milano Semi Di Lino Reconstruction Anti-Damage Shield Cream features an innovative formula that repairs the hair fiber from the first application, infusing it with structure and resistance for strong, shiny, healthy-looking hair. True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Reconstruction Anti-Damage Shield Cream

4.23 Fl. Oz.

SKU SDL-03-RCSC4

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162275 SDL-03-RCT16 SDL-03-RCT16 1 Reparative Mask Thin Hair 16.9 Fl. Oz. Alfaparf Milano Alfaparf Milano Semi Di Lino Reconstruction Reparative Mask Thin Hair 16.9 Fl. Oz. alfaparfmilano/semidilinothinhairrepairativemask16oz.jpg Bonus Deal Available 30.00 30.00 30.00 False False False False 0.00 False False Diversion contract is required 0 Alfaparf Milano Semi Di Lino Reconstruction Reparative Mask Thin Hair features an innovative formula that repairs the hair fiber from the first application, infusing it with structure and resistance for strong, shiny, healthy-looking hair. True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Reconstruction Reparative Mask Thin Hair

16.9 Fl. Oz.

SKU SDL-03-RCT16

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162275 SDL-03-RCTM6 SDL-03-RCTM6 1 Reparative Mask Thin Hair 6.88 Fl. Oz. Alfaparf Milano Alfaparf Milano Semi Di Lino Reconstruction Reparative Mask Thin Hair 6.88 Fl. Oz. alfaparfmilano/apmrepairativemaskthin.jpg Bonus Deal Available 15.00 15.00 15.00 False False False False 0.00 False False Diversion contract is required 0 Alfaparf Milano Semi Di Lino Reconstruction Reparative Mask Thin Hair features an innovative formula that repairs the hair fiber from the first application, infusing it with structure and resistance for strong, shiny, healthy-looking hair. True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Reconstruction Reparative Mask Thin Hair

6.88 Fl. Oz.

SKU SDL-03-RCTM6

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157644 SDL-02-DT8 SDL-02-DT8 1 Detoxifying Low Shampoo 8.45 Fl. Oz. Alfaparf Milano Alfaparf Milano Semi Di Lino Sublime Detoxifying Low Shampoo 8.45 Fl. Oz. alfaparfmilano/alfaparfsemidilinodetoxfyingshampoo.jpg Bonus Deal Available 14.00 14.00 14.00 False False False False 0.00 False False Diversion contract is required 0 Alfaparf Milano Semi Di Lino Sublime Detoxifying Low Shampoo is a detoxifying shampoo for intensive and gentle cleansing of the hair fiber and scalp. True Log in to view pricing! False

Alfaparf Milano
Semi Di Lino Sublime Detoxifying Low Shampoo

8.45 Fl. Oz.

SKU SDL-02-DT8

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