Virtue® FULL VOLUMIZING MOUSSE instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. Combining the power of our signature Alpha Keratin 60ku® with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: It strengthens hair, adds shine, and protects from heat damage and humidity. No sticky residues, no crunchy finishes. Just volume that lasts.
WHAT MAKES IT DIFFERENT
Our signature Alpha Keratin 60ku® binds directly to hair, filling and smoothing cracks and crevices along the cuticle while Baobab Seed adds healthy bounce and fullness.
FRAGRANCE
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright lemon essential oils.
IDEAL FOR
All hair types, especially those with fine, flat, or thinning hair.
Safe for color-treated and chemically treated hair.
KEY CLAIMS
Immediately, 98% of women felt their hair looked healthier and stronger after just one use.
After 3 uses, 96% of women felt their hair was hydrated, fuller, and that their style lasted longer.
After 1 week, 96% of women felt their hair had more volume and body, felt stronger, and looked healthier.
Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.
Shake well.
Turn can upside down and dispense a small amount of product into palm.
Distribute evenly through towel-dried hair from root to tip.
Style as desired.
KEY INGREDIENTS:
Hydrolyzed Amaranth Protein
Makes hair softer and silkier.
Baobab Seed Oil
From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Panthenol
Improves and repairs the structure of hair, as well as moisturizes and strengthens the hair shaft by penetrating deep into the cuticle, promoting gloss and elasticity.
Amino Acids
Deeply hydrates, adding sheen for a glossy finish.
Aqua (Water, Eau), VP/VA Copolymer, Propane, Isobutane, Acrylates Copolymer, Keratin, Hydrolyzed Soy Protein, Wheat Amino Acids, Panthenol, Glycine, Alanine, Hydrolyzed Amaranth Protein, Serine, Valine, Tocopherol, Threonine, Proline, Isoleucine, Phenylalanine, Histidine, Salix Nigra (Willow) Bark Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Polyquaternium-4, Phenoxyethanol, Parfum (Fragrance), Butylene Glycol, PEG-12 Dimethicone, Oleth-20, Decyl Glucoside, Laureth-23, Stearyl Alcohol, Cetrimonium Chloride, Aminomethyl Propanol, Ethylhexylglycerin, PEG-12 Allyl Ether, PEG-12, Potassium Sorbate, Disodium EDTA, Benzyl Alcohol, Sodium Chloride, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral