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Virtue® CREATE 6-IN-1 STYLING PASTE is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next.
WHAT MAKES IT DIFFERENT
Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.
FRAGRANCE
A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.
IDEAL FOR
Men and women
All types of short or layered hair
KEY CLAIMS
92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished.
91% of users felt hair looked more tamed without being weighed down after only 3 uses.
Within one week, 96% of users felt their hair looked polished.
100% of users felt their hair was not brittle or crunchy within one week or use.
Consumer perception study of 57 participants who used the product daily for 1 week.
Rub a small amount between palms until translucent.
Apply to dry hair to define your desired style.
KEY INGREDIENTS:
100% Natural Bio-Based Styling Polymer
The first all-natural styling polymer. Provides humidity resistant style retention for non-dulling, natural-looking and natural-feeling hold.
Shea Butter
Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling.
Chia Seed-Derived Heat Protection Complex
Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.
Aqua (Water, Eau), Isohexadecane, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Ceresin, Glycerin, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax, Cire de Candelilla), VP/VA Copolymer, Tribehenin, PEG-25 Hydrogenated Castor Oil, Kaolin, Caprylic/Capric Triglyceride, Butylene Glycol, Keratin, Panthenol, Pullulan, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Xylitol, Trehalose, Hydrolyzed Pea Protein, Oryza Sativa (Rice) Seed Protein, Helianthus Annuus (Sunflower) Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Phytic Acid, Oryza Sativa (Rice) Extract, Tocopheryl Acetate, Butyrospermum Parkii (Shea) Butter Unsaponifiables, Helianthus Annuus (Sunflower) Sprout Extract,
Calcium Gluconate, Ascorbyl Palmitate, Galactoarabinan, Tocopherol, Caesalpinia Spinosa Fruit Extract, Camellia Sinensis Leaf Extract, Sclerotium Gum, Soybean Glycerides, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Gluconolactone, Glyceryl Isostearate, Caprylic Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Polyitaconate, Steareth-20, PEG-150 Stearate, Xanthan Gum, Caprylyl/Capryl Glucoside, Lecithin, Maltodextrin, Polyquaternium-59, Laurtrimonium Chloride, Pentaerythrityl Tetradi-t-butyl Hydroxyhydrocinnamate, Sodium Bisulfite, Silica, Triethoxycaprylylsilane, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 60, Polyquaternium-37, Parfum (Fragrance), Phenoxyethanol, Chlorphenesin, Benzyl Alcohol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Sodium Hydroxide, Disodium EDTA, Sodium Phosphate, Linalool, Benzyl Salicylate, Hydroxycitronellal, Limonene, Geraniol, Citronellol, Citral, CI 77492 (Iron Oxides)