*Labeled with a "Not For Sale" Sticker
VIRTUE ColorKick® De-Brassing Shampoo uses a 100% natural colorant blend to brighten, tone, and gently neutralize brassiness on natural and color-treated hair shades, including silver and gray. Plant-derived humectants hydrate and detangle hair, while Virtue’s proprietary Alpha Keratin 60ku® protein strengthens and repairs all hair types with each use.
Features & Benefits:
ColorKick® De-Brassing Shampoo combines Alpha Keratin 60ku® protein with violet and lavender extracts to neutralize brassiness and strengthen hair.
The formula nourishes and protects color-treated and natural hair.
Rich, luxurious lather is non-stripping and non-drying.
The warm fragrance features yuzu zest, chamomile, and creamy sandalwood.
Ideal for all shades of natural and color-treated hair, including blonde, brunette, and grey tones.
95% of women felt their hair color looked more vibrant immediately.
93% reported brighter, more revived color after one week.
95% observed shinier, less brassy hair after two weeks.
100% of blonde users saw improved vibrancy and less brassy tones right away.
100% of gray-haired users reported shiny and revived hair immediately.
85% of brunette users felt their hair looked healthier and more vibrant right away.
85% of brunette users noticed reduced brassy hues after one week.
Consumer perception on 57 panelists using product for 2 weeks.
* 17 panelists classified as Blonde, Strawberry Blonde, Red
** 20 panelists
Apply to wet hair.
Massage into a rich lather.
Rinse and follow with preferred Virtue® conditioner or Restorative Treatment Mask.
Use 2–3 times per week for optimal results, alternating with your current Virtue shampoo.
KEY INGREDIENTS:
Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract, and 100% natural salicylic acid from wintergreen leaf extract for cumulative brightening of yellow tones and removal of brassiness.
Turmeric root extract for antioxidant protection against UV exposure, environmental pollutants, and free radicals.
Viola odorata flower/leaf extract combined with lavender flower extract and rosemary leaf extract to neutralize brassiness and reduce yellowing in various natural and color-treated hair tones, including silver and gray hair.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disteareth-75 Ipdi, Polyglyceryl-3 Laurate, Coconut Acid, Keratin, Panthenol, Salicylic Acid, Curcuma Longa (Turmeric) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oryza Sativa (Rice) Bran Extract, Melia Azadirachta Flower Extract, Citrus Limon (Lemon) Peel Extract, Coccinia Indica Fruit Extract, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Madecassoside, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Solanum Melongena (Eggplant) Fruit Extract, Phytic Acid, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Flower Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Oryza Sativa (Rice) Extract, Polygonum Bistorta Root Extract, Galactoarabinan, Gluconolactone, Caprylyl/Capryl Glucoside, Camellia Sinensis Leaf Extract, Zinc Gluconate, Caesalpinia Spinosa Fruit Extract, Viola Odorata Flower/Leaf Extract, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Copper Gluconate, Rice Oil Glycereth-8 Esters, Glycerin, Ethylhexylglycerin, Heptyl Glucoside, Sodium Isethionate, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Dilauramidoglutamide Lysine, Xylitol, Trehalose, Magnesium Aspartate, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Citric Acid, Maltodextrin, Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool