Virtue® RECOVERY SHAMPOO works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.
WHAT MAKES IT DIFFERENT
Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
FRAGRANCE
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
IDEAL FOR
All hair types, especially hair that’s damaged or in need of
extra care.
Perfect for stressed-out hair that’s been dehydrated from
heat styling or chemical treatments.
Safe for color-treated and chemically treated hair.
KEY CLAIMS
97% of women said their hair felt softer after just one use.
97% of women felt their hair was less damaged.
91% of women felt their hair was more manageable.
Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Work a quarter-size amount of shampoo into a lather between palms.
Apply to wet hair, massage into a rich lather, and rinse.
Follow with Recovery Conditioner, rinse thoroughly.
KEY INGREDIENTS:
Hydrolyzed Quinoa
This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil
From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Grapefruit Extract
Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine,
Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)